by Cherie Nelson | Sep 26, 2017 | Author, Cherie Nelson
Succeeding as a start-up has gotten harder in recent years. In 2014, the U.S. start-up rate dropped to a 40-year low of 452,835, significantly below the levels of 500,000 to 600,000 new companies a year typical from the 1970s to the early 2000s, U.S. Census data...
by Cherie Nelson | Aug 31, 2017 | Cherie Nelson
Using customer analytics to understand and influence customer buying habits has become a key to doing business successfully today. The customer analytics market is flourishing, on track to expand at a compound annual growth rate of 15 percent between 2017 and 2023 to...
by Cherie Nelson | Jul 28, 2017 | Cherie Nelson, Uncategorized
As advertisers shift more of their budgets to digital channels, online marketing is becoming more competitive than ever. In 2016, marketing leaders prioritized spending on websites, digital commerce, and digital advertising above all other channels, Gartner says. And...
by Cherie Nelson | Jul 11, 2017 | Cherie Nelson
As a startup business, you don’t have the time or resources to constantly find new customers. According to an infographic from Invesp, it costs five times more to attract a new customer than it does to retain an existing one. Even more importantly, you have a...
by Cherie Nelson | Jun 25, 2017 | Cherie Nelson
Small-business owners who think hackers only target large, million-dollar corporations could be in for a rude awakening. According to Symantec, 43 percent of cyber attacks specifically target small businesses, with no signs of this activity slowing down anytime soon....
by Cherie Nelson | Jun 10, 2017 | Cherie Nelson
As communications technology advances and remote work and collaboration become more common, demand for telepresence technology is growing rapidly. The global telepresence market will expand at a compound annual growth rate of 19.6 percent, reaching to $2.63 billion by...
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