by Cherie Nelson | Jul 28, 2017 | Cherie Nelson, Uncategorized
As advertisers shift more of their budgets to digital channels, online marketing is becoming more competitive than ever. In 2016, marketing leaders prioritized spending on websites, digital commerce, and digital advertising above all other channels, Gartner says. And...
by Cherie Nelson | Jul 11, 2017 | Cherie Nelson
As a startup business, you don’t have the time or resources to constantly find new customers. According to an infographic from Invesp, it costs five times more to attract a new customer than it does to retain an existing one. Even more importantly, you have a...
by Cherie Nelson | Jun 25, 2017 | Cherie Nelson
Small-business owners who think hackers only target large, million-dollar corporations could be in for a rude awakening. According to Symantec, 43 percent of cyber attacks specifically target small businesses, with no signs of this activity slowing down anytime soon....
by Cherie Nelson | Jun 10, 2017 | Cherie Nelson
As communications technology advances and remote work and collaboration become more common, demand for telepresence technology is growing rapidly. The global telepresence market will expand at a compound annual growth rate of 19.6 percent, reaching to $2.63 billion by...
by Cherie Nelson | Mar 29, 2017 | Cherie Nelson
Even for millennials, staying on top of social media platforms can be a challenge. There are so many, and even for those that know how to use them for personal purposes, it’s not always clear how they might best be used for business. If you have a company, you might...
by Cherie Nelson | Mar 10, 2017 | Cherie Nelson, Constructive Entrepreneurship, Tips
As a female startup founder, you’re likely to come up against the gender bias and inequality of the corporate environment. Gender bias is especially apparent when women seek venture capital for their startups. The male-dominated venture capital industry is a...
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