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What Will Affordable SmartPhones In India Do for IT Globalization?

by Russel Cooke | Jan 2, 2015 | Blog, Russel Cooke

On September 15, 2015, Google unveiled its cost-effective new Android One smartphone across India. Google is banking on the bet that by flooding the world’s fastest-growing smartphone market with a device that costs just $105 dollars (or 6,399 rupees), Internet...

Rise Above the Noise: Essential Marketing Strategy Principles to Follow in the Digital Age

by Russel Cooke | Aug 23, 2014 | Russel Cooke, Tips

A little more than a month from now, excited consumers will be lining up around a moonlit block for the chance to buy the next version of the iPhone. The people in these lines have been called fanboys, followers, and the yearly ritual itself has been compared to...

Mapping The Path To A Multilingual Business

by Russel Cooke | Jul 31, 2014 | Guest Blog, Tips

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