Oscar statue

Did you watch the Oscars last weekend? Do you know how many people watched the awards? Or how many people tweeted about Jennifer Lawrence tripping up the stairs? I didn’t, and I don’t, unfortunately, but there must be data analysts who do, and if you’re interested in the Oscars, you should take a look at this particular analysis of the awards.

Analytics can be called many different complicated things, but in the end, it’s really just statistics. You can use analytics services to learn about the demographic of the people who visit your website, what time of day/day of the week your sites get the most traffic, what channels are most effective at driving traffic to your site, or even just to see what interests your consumers the most. If you have a baking blog, and your French pastry posts get one hundred times as many views as your cookie posts, then you know that people are most interested in French pastries (and maybe you decide to post more on them.)

In terms of businesses and social media, CRM (customer relationship management) is the focus of analytics. This is, as described before, a way of gathering information about your customers, so that you can make more effective business decisions.

How do you “do” analytics?

Fortunately, with a greater need for analytics software to match the growth of the internet, people have created online analytics services, and some networks have CRM options built in. Google Blogger has a “Stats” page that provides a brief but useful analysis of your blog’s visitors, for example.

Here are some other analytics services to look at:


Google Analytics


Yahoo Analytics

Crazy Egg



If you’re interested in learning more about growing your business through social media, take a look at our 5th Annual Global Innovation Forum coming up in May!